I JUST WANT A LOGO … RIGHT?

While your brand is more than a logo, it is a good starting point. Ultimately, your brand's personality will be communicated through colors, typography, imagery, spacing, and voice. So what do you need?

Below you’ll find a quick guide that breaks it all down so you can get exactly what you want (and nothing you don’t).

Logo & Branding Packages

Basic Logo Design

Perfect for: New businesses or side hustles needing a clean, professional start.

What’s Included:

2–3 Initial Logo Concepts

  • Professionally designed logo options tailored to your business.

Up to 2 Rounds of Revisions

  • Tweak fonts, colors, layout, or elements of the chosen concept.

Final Logo Files Provided

  • High-resolution exports in the following formats:

    • PNG (transparent background – for web)

    • JPG (for general use)

    • SVG (for printing)

Color Variations

  • Full-color version

  • Black & white version

  • Reversed/light version (if needed)

Benefits:

  • Fast and affordable

  • Ready for web and basic use

Full Logo Suite

Perfect for: Businesses that want flexibility and brand consistency everywhere.

What’s Included:

Primary Logo

Secondary Logo

  • A variation of your primary logo (e.g., stacked version if the primary is horizontal).

  • Useful for different layouts (websites, signage, etc.).

Submark / Icon

  • A simplified version perfect for social media profiles, favicons, merch, or watermarks.

Color Variations

  • Full-color versions

  • Black & white versions

  • Grayscale (if needed)

Logo File Formats

  • Print: PDF, EPS, SVG (vector formats for any size printing)

  • Digital: PNG (transparent), JPG

  • Editable Source File: (AI or PSD upon request)

Brand Color Palette

  • Exact HEX / RGB / CMYK codes for your brand’s colors

  • Consistency across print, digital, and web

Typography

  • Fonts that pair well with your logo and brand

  • Useful for flyers, websites, social media, cards, etc.

Mini Brand Style Guide (Optional Upgrade)

  • A 1–2 page reference sheet showing how to use your logo, fonts, and colors correctly

Benefits:

  • Flexibility across platforms

  • Consistency in branding

  • Stronger brand recognition

Full Visual Identity

Perfect for: Entrepreneurs ready to launch or rebrand with a full brand presence.

What’s Included:

Full Logo Suite

  • Including all editable source files

Brand Assets

  • Unique brand pattern

  • Business card design (front and back)

  • Letterhead

  • Brand guidelines: 10–12 Page PDF Brand Guidelines

    • Logo usage rules (sizing, spacing, do’s and don’ts)

    • Color palette breakdowns

    • Typography guidance

    • Visual examples of correct vs. incorrect usage

    • Mockup previews

Optional Add-ons:

  • Social media templates

  • Signage mockups

  • Email footer graphics

Benefits:

  • Professional, cohesive look across all platforms

  • Easy-to-follow guide for you or any future designer

  • Ready-to-go assets for web, print, and marketing

  • Sets your business up for long-term brand recognition

Ready to get started?

Contact me today for details on price, timing, etc.